Dove has launched their newest campaign “Dove Real Beauty Sketches“. Dove teamed up with FBI-trained forensic artist Gil Zamora to conduct a social experience to make a film that highlights how women see themselves, as opposed to how others see them. And let me say, it is pretty powerful stuff!
“Women are their own worst beauty critics,” Dove says. “Only 4% of women around the world consider themselves beautiful … we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”
This is all I am going to give away about the video… I want you to watch it for yourself. Warning, goosebumps and teary eyes may follow… Enjoy!
If you have time, watch the long version instead…